The Court of Appeal has delivered an important decision on modern contract formation in DAZN Limited v Coupang Corp [2025] EWCA Civ 1083. The court upheld the Commercial Court’s ruling that a binding contract had been concluded by email between DAZN and Coupang for the sublicensing of broadcast rights to the FIFA Club World Cup 2025. The case illustrates how, in the absence of clear “subject to contract” wording, even informal exchanges of emails may create legally enforceable obligations.
Background
FIFA held the global broadcasting rights to the FIFA World Cup, which it licensed to DAZN. DAZN was authorised to sublicense in individual territories and entered into negotiations with Coupang, a major South Korean e-commerce and streaming platform, to grant co-exclusive rights in South Korea.
Negotiations took place over WhatsApp, telephone calls, and eventually email. On 27 February 2025, Coupang emailed DAZN confirming its offer: USD 1.7 million for co-exclusive live and video-on-demand rights in South Korea. On 3 March 2025, DAZN responded by email, expressly stating that it accepted Coupang’s offer and indicating that a draft contract would follow. Over the next few days, the parties exchanged congratulatory messages and began discussing practicalities such as marketing and content production.
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